All posts by Rashi Ray

FILMS, Work

Interns Wanted | Ad

The atmosphere in our office is generally such.
Constantly disturbing the boss for feedback. 
Interns are always welcome, 
more so, the ones that are brave enough to ask more questions,
to learn and to grow more. 
This film was made by our intern at the time.

FILMS, Work

Stringing Our Thoughts Together

Fat feed is so amazing and fanciful, 
that it warrants and audience. 
This film was a shout out. 
This experimental piece of work 
and many (many, many) more lead 
us to win the Kyoorius award
for Digital Design. These experiments 
help keep us creatively sharp

Advertising, Blog, Branding

Power of Signage

Signs are one of the most unforgettable advertising mediums. Great signs grab attention, strengthen brand recognition and promotes service of a brand. Signs have the power to pull, because they are direct and informative. It is a powerful tool that helps in communicating, promoting brands and brand messages when done right. Researches prove that the developing signage for a business is vital for attracting new customers. It works to increase profit. Facts show that approximately 76% of consumers entered business based on the signage, 68% of the consumers believe the sign of a business reflects its quality of service, 75% of consumers talk about a sign that they have come across which has attracted them. Studies show that a business loses 60% of customers due to the absence of a good sign.

Blog, Digital

Modern laziness

Don’t feel like cleaning your room, clothes piled up on the chair since last week, eating ready to eat noodles. Yes, you are the original kind of lazy. An original kind of lazy avoids physical exertion. A cell phone, a mixer grinder, an automobile has made our life easier and yes, lazier. People argue that, it is not being lazy but being efficient. But is being resourceful similar to being slothful? 

There is another kind of lazy, the modern one. The one that is too lazy to emotionally sweat. If you are too lazy to raise the fundamental question why, staying away from an absorbing conversation, avoiding your boss at work because you are running late for a project submission. You are the modern lazy. The modern laziness is all about fear. If you are not asking questions because u feel asking a lot of questions is stupid, not asking any, surely is.

Whether you are the original lazy or the modern one, laziness has one medicine. Face it and do it.

 

Blog, Digital

How culture affects marketing communication

How a group of people behave, their views, opinions, and perceptions based on language, ethnicity and race is culture. Culture affects virtually all human behaviour.
Marketing communications are heavily dependent on a particular groups culture. Culture affects not just what is communicated but how it is communicated as well. Depending on how industrialized and advanced a country or region might be affects the medium through which marketing communications are rolled out. A marketeers success is largely dependant on how well he understands cultural preferences, ideologies and behaviours of target consumers.

Advertising, Blog

It’s refreshing to see women at the forefront in the new Fevikwik TVC’s.

Fevikwik’s recent campaigns “Khushiyon Ki Chand Pal”, have women featured as the main protagonists. This seems to be a refreshing change. Fevikwik ads long known to have been riddled with humor continue to be so but have managed to also highlight women’s issues this time.

The first ad shows a mother being able to fix her sons car, because of which her son asks to be fed bitter gourd. The ad emphasizes that these things don’t happen everyday, and that moments of happiness are bought by just the 5 Rupees that you spend on a Fevikwik.

The second ad shows a mother in law offering Orange juice to her daughter in law after her workout. It ends with a line saying that these things don’t happen everyday. It only happened because the daughter in law had earlier fixed her mother in laws prayer bell.
That moments of happiness could be bought at 5 Rupees.

Blog, Branding

Nation Branding

Imagine your Korea, Malaysia truly Asia, Incredible India, Happiness is a place, are slogans you might have heard time and again.
We associate slogans like these with nations. Nations brand themselves for a number of reasons including tourism.
Take for example Korea.
A nation now known for their K-pop culture, which they’ve turned into a billion dollar business. They need to differentiate themselves from others in the same continent or similar cultures.