We’ve had the good fortune
Imagine your Korea, Malaysia truly Asia, Incredible India, Happiness is a place, are slogans you might have heard time and again.
We associate slogans like these with nations. Nations brand themselves for a number of reasons including tourism.
Take for example Korea.
A nation now known for their K-pop culture, which they’ve turned into a billion dollar business. They need to differentiate themselves from others in the same continent or similar cultures.