We connect brands with their specific audiences at near-zero production and media costs.
How does that work
We preclude media that cost the earth and include ones that don’t. We use unusual media, too. Like humour-mongering, unexpected props, mouthable stories, human heads, even public spaces to boost brands without spending fortunes.
When you want to touch places and people your regular communication doesn’t. When your Print and TV don’t give you the right reach. If your budget for the brand is limited . . . If your rival has the resources to out-shout. . . you figure it out!
We study YOU. Your business goals and aspirations, customer, product, brand, competition. What you really need us to do for you. Sell more? Build a brand? Redesign your brand…whatever. We then create what we think you need.
We don’t give you a menu and tell you to pick out à la carte service. We look at what you need and give you a holistic and integrated solution. May be an entire campaign or just a website. Whatever you need.
Advertising
ONLINE CAMPAIGNS
Focus on using the internet to reach out to people. Mobile, too.
OFFLINE CAMPAIGNS
This could be an ad in the paper, a stunt that generates word of mouth, a book or a tool that propagates your brand.
ONLINE-OFFLINE CAMPAIGNS
A series of online and offline activities that work towards building your brand, and work in synergy with each other.
Digital
WEBSITE DESIGN
Visual interface, content design, Look and feel of the your website connect, Market your website.
CAMPAIGNS
Marketing strategy, creatives and campaign plan. Pivots during a campaign. Interactive campaigns.
FILMS
Low-cost, fast turn around videos for the web and mobile. Interesting talk-about-able stories. Ad films for the web.
APP CONCEPT AND INTERFACE
User Interface, Verbal Language, Tone of voice, App interaction.
Branding
BRAND IDENTITY
Logo, logotype, colours, How to use your logo...
BRAND ARCHITECTURE
Who you are, what you want your consumers to think of you, how you behave...
BRAND CAMPAIGNS
Campaigns specifically designed to launch your brand.
BRANDNAME DESIGN
The right name could kickstart your brand with a high recall and the right recall.
Strategy
DESIGN STRATEGY
Best application of design keeping aligned with your brand and business.
MARKETING STRATEGY
Possibilities and alternative ways of positioning your product, brand and reaching intended target audiences.
BRANDING STRATEGY
Who you are, what you want your consumers to think of you, how you behave…What your communication design should be like. What you should say.
Design
PACKAGING
Strategy, Structure, Graphics, Language.
PUBLICATION & EDITORIAL
Book Covers, Posters, Advertorials, books.
APP & WEB USER INTERFACE
User Interface, Verbal Language, Tone of voice, App interaction. Content design.
EXPERIENCE
User Interaction in apps and websites,Environmental design, Overall experience of your brand.
Not really ZERO but nearly so. We work media budgets that are very high on connect and very low on cost.
Is Zero Budget free?
Don’t be kidding. Of course there is a cost.
What is that?
The innovation fee you pay ZBA. Never more than a fraction of the saving you enjoy from our innovation.
Surely good ‘creatives’ need more than a zero media budget!
Sometimes, not always. Money makes it e a s i e r to reach people. But strong ideas don’t necessarily need big budgets. This is nothing new, look at some work here. We simply adopted this practice and made it our business.
What’s the Zero Budget formula?
There’s no formula! Except: Don’t waste money. Use the web to the hilt. Get people to become our medium. Sometimes, invent new media.
What are these invented mediums
Could be anything. Literally anything. If we must use a man’s forehead for a billboard, we would do that, too. If we thought we had to invent a whole new medium for you, we would do just that. The one thing you would get is a whole new way of reaching people and getting talked about. A way that we’d custom-build for you. With Zero Waste of resources or opportunities.
We connect brands with their specific audiences at near-zero production and media costs.
When you want to touch places and people your regular communication doesn’t. When your Print and TV don’t give you the right reach. If your budget for the brand is limited . . . If your rival has the resources to out-shout. . . you figure it out!
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