You might have heard that all work and no play makes you dull. This holds true in advertising. Play is sometimes important for creativity. Being in a creative business like advertising means being experimental and being experimental also means questioning the status quo. Agencies take up personal projects because they’re an important way of learning. Like Jessica Walsh’ 40 Days of Dating. They’re like a “mini university” that teach skills which could be applied for more commercial projects. They could roll out into something that could become commercially viable or just something that could be attention grabbing.
Monthly Archives: August 2017
Advertising, Blog, Digital
Technology Gains Ground in Indian Advertising
Successful ROI is the main reason for advertising in India today. While India as a country grows digitally it has become increasingly difficult for advertisers to implement measures to improve digital advertising. Focus must be placed on Social Media Marketing and Search Engine Optimisation. They ensure that ads are cost effective and and have a wide reach. Social media ads provide a two way communication for effective marketing to consumers and vice versa. Consumers can reach marketeers and express their concerns instantly via this channel. Also ads can be adapted based on their analytical insights. Technology today is one of the best ways to make advertising more effective, and have a successful ROI.
Advertising today isn’t just by showcasing what a brand has to offer.
Brands today tell stories, not just of their product and brand but those that might move us, or have a social purpose. This is a strategic move from the traditional ways of advertising.
And I’m talking about not just posting on Instagram’s Story feature, which brands have leveraged on digital today, but of well thought of stories.
Advertising, Blog, Design, Digital
Polka Cafe features Fat Feed Zero
We seem to not be feeling the Monday blues at our agency today.
Our awards winning Instagram page has been featured in The Polka Cafe. A fabulous piece of writing by Ishwari Basu.
Advertising, Blog, Digital
Apple makes it to Instagram
Although not one of it’s first, but Apple has officially launched it’s Instagram account on August 7th 2017.
The once social media shy company, Apple finally succumbed to leveraging this marketing giant and decided to hop on the bandwagon like everyone else.
Extending it’s ‘Shot on Iphone’ campaign, Apple created posts, videos and Instagram Stories around this.
Encouraging users to post pictures with the #shotoniphone.
Why storytelling is an effective marketing tool.
Brands have been using storytelling for a long time. Here is why brands use storytelling as part of their marketing strategy:
1. It gives the brand more personality. Making it more real. More relatable to the customer. Once a customer bonds with the brand it would be difficult for him/her to change.
2. It connects with the client on a more emotional level. It becomes memorable.
3. Clients would want to keep returning to the product, to see or experience more stories.
Cliché ideas and simple ideas. The difference.
Sometimes cliché ideas and simple ideas are mistaken to be the same. In fact they couldn’t be more different. Cliché ideas are those that are over used a million times. Those that are repeated time and again. Simple ideas need not be cliched. They can be good simple ideas as well. But cliché ideas are once good ideas rendered bad due to the fact that they’ve been overused.
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Blog, Branding, Design
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Blog, Branding, Design
Rough sketch to final design. Behind the scenes of logo designing process.
Ah, the logo designing process.
Yes, it’s a process. But, how long it takes to get that finalised (approved) logo.
Logo creation doesn’t happen overnight. Designers work on the idea in 360 degree pattern, takes time of trial & error, working with typography, fonts and colours. There are many designs and final “drafts” that designers never show to client, as they only choose the best of the bunch.
After talking to designers, logo designing process goes like this:
Phase 1 – The first conversation
The phase is the foundation of the logo idealisation process. When the meeting with the client, designers must make sure about their requirements, what their design needs are, and what their business goals are. Logo design experts start imagining the design based on the client’s conversation and their usage of the words. In this case a notepad is the best gift. It eventually helps the words turn to images and then into the brand logo.
Also, sometimes, client may not be able to verbalise the exact thought what they envisioned for the logo, so, designers must ask pertinent questions that should help the client pass on any applicable information.
Phase 2 – Research, research, research
Once the designers have enough information, they must delve deeper into the research stage. As a professional freelancer or a lead designer handling a team, research need to be done based on a number of factors. Sometimes, designers must research on the company’s market statistics, competitors to know in-depth of what the company represents and stands for.
Phase 3 – Brainstorming and conceptualisation
During this phase, identifying the right keywords related to the company product or service should be a common practice in the creative process. Designers must work in and around the logo design need based on the company’s geographical location, culture or the demographics that the company is targeting to. Designers must work on trial & error process regarding colours, shapes , calligraphy, font size and lot more.
The designers will evaluate the clients brand and create an original logo that speaks to its core identity. There are several logo styles that can be used such as Wordmark (Text), Lettermark (Initials), Brandmark (Symbol or Icon), Combination Mark (Text and Symbol), Emblem (Text Inside Symbol)
Phase 4 – Here comes the draft production
Once the sufficient information is received, the draft production begins. The digital design is usually implemented using design software told such as Adobe Illustrator( the most popular), Corel Draw, Photoshop, InDesign.
The best sketched design picks will be recreates on the computer,With the addition of colour , font size and using trials & error process again, the design will be tweaked until it gets the actual client’s representation look.
Phase 5 – The feedback time
Now that designers have created a good number of options, the most effective choices are presented to the client for consideration. Generally, a good submission practice is to give a written description along with the logo design. In this way, the client will have the overall picture and it helps them to compare with their vision that they had for the design. After they received the collateral, the client will respond with the notes. Then the designer will take the client’s feedback and make changes accordingly. Again, the improved version is again presented to the client. This stage will continue until the client approves the design.
Step 7: Finalisation
Now that the design is approved, the designer will send he logo design in various file formats that can be used for various marketing collateral outputs. whether it is for the website or for the campaign banners, the important file type includes WPS, JPEG and sometimes TIF in certain circumstances.
Upon the delivery of the final files, the designer will continue working with the client to create a full brand identity system using the new logo.
Designing a logo is a time-consuming project with many phases of development required the produces the final product. The more the designer is aligned with the client’s requirements, the more successful will be the final design. When the process is implemented, the result logo design will be the asset to the company’s marketing efforts.
By Guest Blogger~ Veena Bhargavi Rallabhandy
Check her out at https://designpsych.in