If you want your readers to continue to read
what you’ve written,
or want a certain message to come across,
good typography stands as one of the
most important ways of doing so.
Typography is how text appears visually.
It could be engaging or distracting.
Choosing a proper typeface affects largely
how a piece is understood.
It sets the tone and mood of what message
is being conveyed.
Whether serious or playful.
It also ensures that a person keeps
reading what is written without being distracted.

Ways to get maximum reach with minimum spend

Whether you’re a startup or a seasoned company,
getting the most out of your buck is everybody’s priority.
Listed below are surefire ways to reduce your marketing spend:
1. By getting to know your customer: Sometimes even before you market your product it is better to know your customers needs and requirements. Getting to know their target audience becomes a prerogative. When you know these hard facts wastage is cut to a minimal. Finding out customer problems and providing specific solutions reduces expenses.
2. Instead of appointing a PR manager become one yourself: Pitching to newspapers and bloggers by being the owner of a company would more likely get more attention than being PR rep. Start locally ,so your articles would be more likely to be picked up later by larger media houses.
3. Maintaining an Email list: and make the most of email campaigning. Write or make excellent email campaigns that call for eyeballing headlines. Make a subscribers list and add offers and discounts for people who sign up. Sign up on service provers like Mailchimp that let you send mails to over 12000 subscribers at one time.
4. Co sponsor events: Get together with like minded companies or those that share your interests and co sponsor events around your vicinity.
5. Zero in on target demographics: While running campaign on Facebook, Twitter and LinkedIn narrow down your target reach to specific audiences to make sure you make the most out of your ad spend and avoid pilferage.

5 Tips for Marketing Startups

Current times make it challenging for startups to market their brand. But with a few strategic steps startups can successfully engage in marketing.

1. Pay attention to your target audience: Initial marketing strategies call for target of everyone at a given time. Instead pay attention to a targeted audience, that will be keen on promoting your business.
2.List yourself on business awards: If you’re completing an experimental piece of work for your own company or selling an innovative product, try and list yourself in awards of that genre. This gives an edge over media and press. And a little press goes a long way for businesses.
3.Make the most of Social Media: When you’re a startup it’s a given that you must use social media for marketing. It is one of the most economically viable means of marketing. While doing so, make sure that you’re not just promoting promotional content of your business but be sure to add relevant posts that are intriguing and shareable. Engage in social media by being social, not just posting regularly.
4. Invite people to share and like: Give incentives to people for talking about or hash tagging your product or service on social media sites like Twitter or Facebook. Offer gifts or discou nts to them for liking your page. This ensures more exposure to your company’s page.
5. Blog with original content: Come up with topics that are genuine and original. Come up with ideas and convey social research experiments and analysis’. Do surveys and generate content based on them.