All posts by Rashi Ray

Blog, Design

Now an Elephant-Winning Agency!

We just got the Big Black Elephant for 
KYOORIUS CREATIVE AWARDS 2017!
It goes to the best of the best in our space.
Plus a Big Blue Elephant, 
and a baby elephant 
for Innovation in Digital Design.
It’s been a big National Win.
Against the big old guys in the
advertising business.
You may like to know what won us the 
the award for Innovation:
Fat feed Fashion.
FFF is ZERO’s own Fashion Label.
designed totally on Instagram,
borne out of our unique Instagram page @FatFeedZero.
Each picture on the Instagram feed 
links to another and tells its 
own unpredictable story.
The intrigue of how the images fall into place
interests designers, artists, creative individuals –
forming an engaged global community.
The community’s love for Fat Feed had to turn into
something tangible, which led to Fat Feed Fashion.

 Check it out here: 
http://zerobudgetagency.com/category/work/design/

2017-06-04-PHOTO-00000219

 https://www.youtube.com/watch?v=57p3oRxJw0M

 

 

 

 

 

 

 

 

 

 

 

 

 

Design, Work

Fat Feed Fashion, Instagram to Instafashion

Born from ZERO’s Instagram page @FatFeedZero,
we present Fat Feed Fashion.
A one-of-its-kind contemporary fashion
label combining art and technology.
A fashion label designed using Instagram,
borne out of an unique Instagram page @FatFeedZero.
Each picture links to another and tells its 
own unpredictable story.
The intrigue of how the images fall into place
interests designers, artists, creative individuals –
forming an engaged global community.
The community’s love for Fat Feed had to turn into
something tangible, which led to Fat Feed Fashion.

Blog, Design

What do Graphic Designers do?

A graphic designer is a visual communicator who creates visual concepts to convey information through photos and arts.

A graphic designer creates posters, bus wraps, billboards, packaging, logos and marketing materials.
Graphic designers work at magazines, advertising and marketing agencies. They select photos, develop layouts for advertisements, brochures, magazines and many more.

Graphic designer helps to make an organization recognisable by using a variety of mediums to communicate a particular idea or identity to be used in advertising and promotions like fronts, shapes colours, images, print design, photography, animation, logos and billboards. They also collaborate with artists, multimedia animators and other creative people on many of their projects.

A graphic designer does a range of things, depending on the type of company. They should be familiar with design software; especially Photoshop, Illustrator and Indesign.

Advertising, Blog

Let’s Pitch

You might be one of those lucky few who don’t need to pitch. But for those of us that live in the real world pitches are unnerving, competitive and all absorbing.
Some helpful tips towards pitching are:
1. Reputation : If you have a reputed agency of course you’ve cut past most obstacles and are ten steps ahead of being likely to win a pitch.
2. While pitching steer clear of making just advertising the main focus.
3. Try showcasing your work at the very beginning if you’ve reached so far as scoring your first meeting with a client. It will help with your image. It will make clients more comfortable and willing to give their time to you.
4. Focus on highlighting the people in your agency: Sell their     creativity imagination, intelligence and insight.