Tag Archives: analytics

Advertising, Blog, Digital

Technology Gains Ground in Indian Advertising

Successful ROI is the main reason for advertising in India today. While India as a country grows digitally it has become increasingly difficult for advertisers to implement measures to improve digital advertising. Focus must be placed on Social Media Marketing and Search Engine Optimisation. They ensure that ads are cost effective and and have a wide reach. Social media ads provide a two way communication for effective marketing to consumers and vice versa. Consumers can reach marketeers and express their concerns instantly via this channel. Also ads can be adapted based on their analytical insights. Technology today is one of the best ways to make advertising more effective, and have a successful ROI.

Advertising, Blog

Bootstrapped marketing techniques

Cost effective marketing has to be carefully planned. You cannot carry it out in a haphazard manner. Here’s where Zero Budget Agency comes in . We work at minimal costs in the following ways. We call it Zero’ism. 1. We blog: A surefire way to driving traffic to your website is through quality content and blogging. Depending on the quality of your blog more people are likely to follow and interact with you, making your site and product more visible. 2. We take a disciplined approach to marketing: by planning, strategising key movements. 3. We make videos : We keep our viewers entertained and in the loop of things we are doing in the form of videos. These are in house videos shot by our in house film maker, with a strong idea. It doesn’t have to overspill budget. Videos are an easy cheap way to raise awareness by sharing them on social media sites. 4. We use social media to the hilt, strategically: We don’t just post stuff for the heck of it. We plan their releases and we make sure we are aggressive while doing it. 5. We use email marketing : We use mailing lists to send out emailers on various offers that we have at a given time. 6. We make use of analytics: We just don’t blindly do paid advertisements on social media sites. We carefully gage the analytics on how well they fare or not. 7. We do press releases: Paid press releases making sure they happen over a periods of time and not just in an all at once approach.