Sure text ads were a thing and they were used extensively to get the message across.
But today, film ads take precedence over anything.
Not just TV commercials but any type of film.
Be it on Youtube or Vimeo,
ones that chase you around on Facebook and other social media.
Ad Films are unavoidable today.
Books have a mind of their own.
We at Zero can come up with cost effective ways to help you achieve your brand identity.
ZERO is film-agnostic. We work on a broad variety of films: motions graphics, ad films, new media content, animation. We’re allied with various talents and resources: animators, sound designers, actors, models, film production houses.
The right packaging could actually help you sell more.
Another important part of your communications is correct packaging.
A small but vital piece of paper that sets the objective, tempo, tone and everything related to design and audience. A small piece of paper that once made is continuosly referred to during the entire design process.
A creative brief puts evreyone on the same page: From client to agency to designers, copywriters, account managers. Everybody is unified with the same objective through a brief.
It is a good reminder for the projects goals.
A good brief, shortens the time and lessens the amount of money spent on a project as it helps to realise key components of the clients work to be carried out. A good creative brief is a source of inspiration that gets the creative juices flowing.
Our Totoro got his fair share of rains and colour this long weekend.
I’m sure he’s as happy to be back at office as we are.
If logos are a thing of the past, and products of the printing press and mass communication are icons and avatars the only way forward? As communications show a shift towards minimalism logo’s are become more the flavour of today. “A brand icon is a name and visual symbol that communicate a market position. An avatar is an icon that can move, morph,or otherwise operate freely as the brands alter ego.” Icons might run circles around logo’s but logos continue to reign supreme. Some of the most iconic companies still use logos that have evolved for their brand communications as well as ways to differentiate themselves from other brands
