Cost effective marketing has to be carefully planned. You cannot carry it out in a haphazard manner. Here’s where Zero Budget Agency comes in . We work at minimal costs in the following ways. We call it Zero’ism. 1. We blog: A surefire way to driving traffic to your website is through quality content and blogging. Depending on the quality of your blog more people are likely to follow and interact with you, making your site and product more visible. 2. We take a disciplined approach to marketing: by planning, strategising key movements. 3. We make videos : We keep our viewers entertained and in the loop of things we are doing in the form of videos. These are in house videos shot by our in house film maker, with a strong idea. It doesn’t have to overspill budget. Videos are an easy cheap way to raise awareness by sharing them on social media sites. 4. We use social media to the hilt, strategically: We don’t just post stuff for the heck of it. We plan their releases and we make sure we are aggressive while doing it. 5. We use email marketing : We use mailing lists to send out emailers on various offers that we have at a given time. 6. We make use of analytics: We just don’t blindly do paid advertisements on social media sites. We carefully gage the analytics on how well they fare or not. 7. We do press releases: Paid press releases making sure they happen over a periods of time and not just in an all at once approach.
Advertisements are meant to to sell.
For long women have been crassly objectified in ads.
Their body parts showcased like pieces to sell.
The industry, however has evolved.
These days,the damsel in distress is the opposite of the strategies used by ad’s.
In India, too.
Here are some advertisements that are truly inspiring in their ideas and concepts:
https://www.youtube.com/watch?v=3kFRr06pa8o – The Nirma Washing Soap ad: Four women do something that no one else dares to. They see an ambulance stuck on the road they take charge. Together they manage to get the ambulance out of the pothole.
https://www.youtube.com/watch?v=yqorn7q3cz4 – Dove, Lets break the rules of Beauty: It is about changing the concept of beauty and realising that everyone is beautiful in their own way. There are no rules to beauty, it is about realising and accepting yourself.
https://www.youtube.com/watch?v=Ef27m5ocK6Q –Myntra: It is about changing the society’s concept of acceptable love. Two girls, who choose an alternative lifestyle. They are Bold and Beautiful.