WOrking Harder

What is a creative brief?


A small but vital piece of paper that sets the objective, tempo, tone and everything related to design and audience. A small piece of paper that once made is continuosly referred to during the entire design process.

A creative brief puts evreyone on the same page: From client to agency to designers, copywriters, account managers. Everybody is unified with the same objective through a brief.

It is a good reminder for the projects goals.

A good brief, shortens the time and lessens the amount of money spent on a project as it helps to realise key components of the clients work to be carried out. A good creative brief is a source of inspiration that gets the creative juices flowing.

Instagram image of Fat Feed - Zero Budget Agency

Few films by ZERO

ZERO is film-agnostic. We work on a broad variety of films: motions graphics, ad films, new media content, animation. We’re allied with various talents and resources: animators, sound designers, actors, models, film production houses.