Tag Archives: packaging

Blog, Design

Communication is key: Graphic Design

Good communication lies at the heart of graphic design.
What is graphic design?
And what do graphic designers do?
Graphic design is a means of communication,
problem solving through the use of visuals and art,
typography, illustrations, symbols, colours,
amongst various others.
Almost everything that we see,
requires the work of a graphic designer.
Graphic designers are visual problem solvers.
They work in branding, advertising, packaging,
publishing and web development.
It’s always easy to overlook their importance,
but a graphic designers job is gravely important,
not just aesthetically but functionally as well.

packaging

Advertising, Blog, Branding, Design

Its all in The Packaging.

Not ALL, but certainly a lot is in the packaging.
We’ve all been guilty of buying things because the box looks nice.

The box is what you see of a product, before you decided buy the product.

The box implies:
The little details on the box;
How the box looks on your website;
What the box says;
What it feels like;
How like-able it is;
Assuming your product comes in a box, that is.
If it doesn’t, it’s even more important to design its packaging well.
It could be an idea that you need to package;
A policy;
A person;
Your brand;
You.

Good packaging is a simple way to gain some competitive edge.
And complicated in the details that need to work seamlessly for a
packaging to be attractive.

Consider these simple factors when you’re
looking to design packaging for your products.

1. Brand Identity: Is it reflecting your brand effectively?

2. Visibility: The human mind and eye innately
have the capacity to differentiate between ordinary and different.

3. Information: Does it say the right things.

4. Protection: And for all practical reasons,
Packaging is what saves a product from wear and tear in handling.
It matters, a lot how a particular product lands on a consumer’s lap
and this impacts consumer perception of the brand.
In the end, packaging is a major reason that helps
a person decide to buy or not, giving it a competitive advantage.