Advertising today isn’t just by showcasing what a brand has to offer.
Brands today tell stories, not just of their product and brand but those that might move us, or have a social purpose. This is a strategic move from the traditional ways of advertising.
And I’m talking about not just posting on Instagram’s Story feature, which brands have leveraged on digital today, but of well thought of stories.
Although not one of it’s first, but Apple has officially launched it’s Instagram account on August 7th 2017.
The once social media shy company, Apple finally succumbed to leveraging this marketing giant and decided to hop on the bandwagon like everyone else.
Extending it’s ‘Shot on Iphone’ campaign, Apple created posts, videos and Instagram Stories around this.
Encouraging users to post pictures with the #shotoniphone.
We just got the Big Black Elephant for
KYOORIUS CREATIVE AWARDS 2017!
It goes to the best of the best in our space.
Plus a Big Blue Elephant,
and a baby elephant
for Innovation in Digital Design.
It’s been a big National Win.
Against the big old guys in the
advertising business.
You may like to know what won us the
the award for Innovation:
Fat feed Fashion.
FFF is ZERO’s own Fashion Label.
designed totally on Instagram,
borne out of our unique Instagram page @FatFeedZero.
Each picture on the Instagram feed
links to another and tells its
own unpredictable story.
The intrigue of how the images fall into place
interests designers, artists, creative individuals –
forming an engaged global community.
The community’s love for Fat Feed had to turn into
something tangible, which led to Fat Feed Fashion.
Check it out here:
http://zerobudgetagency.com/category/work/design/
https://www.youtube.com/watch?v=57p3oRxJw0M
Born from ZERO’s Instagram page @FatFeedZero,
we present Fat Feed Fashion.
A one-of-its-kind contemporary fashion
label combining art and technology.
A fashion label designed using Instagram,
borne out of an unique Instagram page @FatFeedZero.
Each picture links to another and tells its
own unpredictable story.
The intrigue of how the images fall into place
interests designers, artists, creative individuals –
forming an engaged global community.
The community’s love for Fat Feed had to turn into
something tangible, which led to Fat Feed Fashion.
How inspiring can an Instagram page get?
How innovative?
Is your Instagram page fun?
What about the other social pages?
Does you brand speak well?
Do people feel like they are missing out if they don’t follow your brand?
Few simple checkpoints.
This is an experimental piece from
our very fat Instagram @fatfeedzero.
Our feed is a series of images that connect to
one another to form an overgrowing image.
Off late, our team has been obsessing over
Game of Thrones. And now that
is expressing itself in our Insta feed,
which our team curates very passionately.
Check it out sometime.
Instagram: @fatfeedzero.
