Branding initially started with the branding of animals such as cows. A symbol was marked on to the cow to convey a message. Typically, who the cow belonged to, what breed they were and quality. It helped to segregate the cow and to differentiate it from others. That’s what branding does. It differentiates a product from the other in a specific manner. It gives a product or service an identity. Branding creates a feeling or emotion, and is an idea of an image of a product. It creates a loyalty to a certain product or service. It expresses its value and communicates what a particular brand is. A brand unlike marketing doesn’t push a person to buy something. A person who understands a brand would just be pulled to buy it, due his faith in it. According to Jeff Bezoz “ Your brand is what people say about you when you’re not in the room “. A brand is what people think about you, it gives you a feeling of your product.
