People always think the two to be the same.
A logo may be the first point of communication
between an organisation and its customers.
But, it is not the brand itself.
It is usually a cooler sounding name
for a symbol that acts as a face of the company.
Or a series of symbols – who wants a static logo these days?
A logo doesn’t always have to be
a literal representation of the company.
A film company doesn’t need to have a camera as a logo.
What’s important is
that the logo connects with your customers,
it is simple, easy, sticks to the mind,
it’s like-able,
maybe causes some disturbance.
What is also important is that
that your logo is not boring.
Remember it goes everywhere your business goes.
Take care to get a good one.
