The making of Missing’s logo, a public art campaign by Leena Kejriwal.
A few experiments we’ve done to make the creative.
Here’s a heart to heart on how it was done:
Tag Archives: brand identity
Blog, Branding
Your Brand: Your Identity
We at Zero can come up with cost effective ways to help you achieve your brand identity.
Blog, Branding, Design
Icons and avatars over logos?
If logos are a thing of the past, and products of the printing press and mass communication are icons and avatars the only way forward? As communications show a shift towards minimalism logo’s are become more the flavour of today. “A brand icon is a name and visual symbol that communicate a market position. An avatar is an icon that can move, morph,or otherwise operate freely as the brands alter ego.” Icons might run circles around logo’s but logos continue to reign supreme. Some of the most iconic companies still use logos that have evolved for their brand communications as well as ways to differentiate themselves from other brands
Blog, Branding
A brand is not a logo.
People always think the two to be the same.
A logo may be the first point of communication
between an organisation and its customers.
But, it is not the brand itself.
It is usually a cooler sounding name
for a symbol that acts as a face of the company.
Or a series of symbols – who wants a static logo these days?
A logo doesn’t always have to be
a literal representation of the company.
A film company doesn’t need to have a camera as a logo.
What’s important is
that the logo connects with your customers,
it is simple, easy, sticks to the mind,
it’s like-able,
maybe causes some disturbance.
What is also important is that
that your logo is not boring.
Remember it goes everywhere your business goes.
Take care to get a good one.