All posts by Rashi Ray

Rebranding a twenty-year old film production company, Shree Venkatesh Films with a new
brandname and visual identity system- rebranded as SVF. They’re the largest integrated
entertainment company in east India, and one of the largest in India:
Producers of 110+ films, largest film distributors, own 4000+ hours of TV content; 700
bengali songs; a TV channel, helped launch many top celebrities.
The challenge was to rebrand SVF as a modern entertainment company, giving them the
required image upgrade without putting off their viewers. For SVF to stay strong to it’s
cultural roots in Bengal, yet look global to reach out to a future global audience. We
developed an identity, the strokes of which resemble characteristics of the Bengali script,
with a diverse range of touch points that works cohesively as well as organically with
SVF’s vast variety of verticals.
SVF’s signature, a metaphorical sign of a commitment and an identity system in one. It
implies a continued commitment to deliver dedication and passion in providing the best of
entertainment. A visual system that is personal, emotional and human – just like their
cinema, music and television.

Three Calcutta bookstores took a brazen step. They left their franchisee-ship with the famous Crossword chain electing to build their own new brand. The stores would continue to operate at the same premises, but with a new brand name.

The ambitious owners are set to offer the best bookstore experience in the country: a pilgrimage for book-lovers. A real-world space where people would love to socialise. Somewhat of a tomorrow’s bookstore, but on ground.

First things first: we designed the brandname STORY. A bookstore is made up of stories. People connect with stories. Always have, always will. Its DNA is ageproof, adaptable and upgradeable.

We created an organic brandname and brandmark as our brand’s upfront story-telling tool. A social brand experience that provokes imagining and thinking. And, with a name like STORY, the design wrote itself.

From Instagram to InstaFashion.
Fat Feed Fashion, our fashion label borne out of our Instagram page Fat Feed Zero.
Clever usage of imagery form prints for our clothing line.
It’s even won us an award from Kyoorius, for innovation in design in 2017.

RUCKUS is a new brand of an energy drink. It bottles itself in a wacky can that has a eccentrically designed name on it. Made for a tribe of people who live between being wise hippies and and unwise  professionals. And other offbeat ones like them.

Posters inspired from our surreal Instagram feed.
Could be a fun and likeable gift.

New-Year Resolution posters.
Could be a fun and likeable gift.