All posts by Rashi Ray

Rebranding a twenty-year old film production company, Shree Venkatesh Films with a new
brandname and visual identity system- rebranded as SVF. They’re the largest integrated
entertainment company in east India, and one of the largest in India:
Producers of 110+ films, largest film distributors, own 4000+ hours of TV content; 700
bengali songs; a TV channel, helped launch many top celebrities.
The challenge was to rebrand SVF as a modern entertainment company, giving them the
required image upgrade without putting off their viewers. For SVF to stay strong to it’s
cultural roots in Bengal, yet look global to reach out to a future global audience. We
developed an identity, the strokes of which resemble characteristics of the Bengali script,
with a diverse range of touch points that works cohesively as well as organically with
SVF’s vast variety of verticals.
SVF’s signature, a metaphorical sign of a commitment and an identity system in one. It
implies a continued commitment to deliver dedication and passion in providing the best of
entertainment. A visual system that is personal, emotional and human – just like their
cinema, music and television.

A contemporary residential housing developed by Salarpuria Sattva Group. Modern and efficient in design, intelligently planned Amarana Residences makes way for functional and ergonomic living with well planned club facilities and social living spaces. We designed their visual brand identity system.

Three Calcutta bookstores took a brazen step. They left their franchisee-ship with the famous Crossword chain electing to build their own new brand. The stores would continue to operate at the same premises, but with a new brand name.

The ambitious owners are set to offer the best bookstore experience in the country: a pilgrimage for book-lovers. A real-world space where people would love to socialise. Somewhat of a tomorrow’s bookstore, but on ground.

First things first: we designed the brandname STORY. A bookstore is made up of stories. People connect with stories. Always have, always will. Its DNA is ageproof, adaptable and upgradeable.

We created an organic brandname and brandmark as our brand’s upfront story-telling tool. A social brand experience that provokes imagining and thinking. And, with a name like STORY, the design wrote itself.

A nationwide public movement and awareness against women trafficking. Over a million girl children are unaccounted for in the Indian population because they trafficked. They are missing!

The first multi speciality startup hospital in the outskirts of Kolkata. Functioning with a team of eminent doctors and professionals, located in rural India, right at the junction of East and West Minidipur district on NH6 in Panskura. Set to become the largest hospital in the four western districts of West Bengal and soon to have three chains