We take coffee as seriously as Ideas.
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All posts by Rashi Ray
FILMS, Work
Sa Re Ga Ma Film
Fun social awareness video
meant for neighbours to
be mindful of the presence
of other neighbours.
FILMS, Work
MISSING | Identity Film
A nationwide public movement and awareness campaign against women trafficking. Over three a million girl children are unaccounted for in the Indian
population because they trafficked.
They are MISSING!
This was the thinking and process behind creating MISSING’s identity.
FILMS, Work
Meet Us In 48 Seconds Film
A quick texty meet and greet,
in 48 seconds.
FILMS, Work
BSH Ad Film | Heartbeat Film
An ad film for a startup hospital in
the rural West Bengal state of India, located at the junction of East and West Midnapore district.
Film speaks in local vernacular for a rural audience. Aiming to create awareness about this hospital.
It is a first of its kind – multi-speciality
hospital in rural Bengal, with a team of more
than forty eminent doctors.
The ad film has been path breaking – first of its kind to run on cable channels.
Evoked great response and curiosity.
FILMS, Work
Gorilla Film
Amazing creatures come to life
on ZERO’s instagram feed:@FatFeedZero. Fat feed is an endless curation
of pictures. Each picture on the feed connects with the next to make
a gigantic endless picture.
We’d like to believe that
it’s Instagram’s fattest feed.
This film is about a gorilla that lives
in the fantasy land of Fat Feed
FILMS, Work
Fat Feed Shout Out
Fat feed is so amazing and fanciful,
that it warrants and audience.
This film was a shout out.
This experimental piece of work and
many (many, many) more lead
us to win the Kyoorius award
for Digital Design. These experiments
help keep us creatively sharp
FILMS, Work
Skullception
Looking inwards, through a skull ~
Quite literally. But in a surreal dream.
A small excerpt from ZERO’s
instagram feed @fatfeedzero.
FILMS, Work
MISSING | Case Study
A nationwide public movement and awareness campaign against women trafficking. Over three a million girl children are unaccounted for in the Indian
population because they trafficked.
They are MISSING!
We created a brand identity for the campaign, as well as website to gain and attract followers, partners who could help further the campaign.
FILMS, Work
StockWise | Identity
We’re lucky to work with a few game-changing
clients who have built disruptive products.
StockWise, a product we’ve named,
help build its brand and market, is pretty genius.
It’s a SAAS product, an app that helps retailers
buy right stocks at the right time.
What that means is, it saves a lot of money from
being stuck in dead stock and helps
make higher profits, quicker.
This app saves retail chains crores of rupees.
It’s phenomenally easy to use.
In fact, you don’t need to be literate to use the app.
Also very affordable.
Any small or medium retail store in India could afford it.
That means more successful small and medium retailers in the future.
ZERO helped name the product, design
it’s brand identity, visual system,
build brand guidelines, as well as plan
StockWise’s marketing strategy.