Branding initially started with the branding of animals such as cows. A symbol was marked on to the cow to convey a message. Typically, who the cow belonged to, what breed they were and quality. It helped to segregate the cow and to differentiate it from others. That’s what branding does. It differentiates a product from the other in a specific manner. It gives a product or service an identity. Branding creates a feeling or emotion, and is an idea of an image of a product. It creates a loyalty to a certain product or service. It expresses its value and communicates what a particular brand is. A brand unlike marketing doesn’t push a person to buy something. A person who understands a brand would just be pulled to buy it, due his faith in it. According to Jeff Bezoz “ Your brand is what people say about you when you’re not in the room “. A brand is what people think about you, it gives you a feeling of your product.
People always think the two to be the same.
A logo may be the first point of communication
between an organisation and its customers.
But, it is not the brand itself.
It is usually a cooler sounding name
for a symbol that acts as a face of the company.
Or a series of symbols – who wants a static logo these days?
A logo doesn’t always have to be
a literal representation of the company.
A film company doesn’t need to have a camera as a logo.
What’s important is
that the logo connects with your customers,
it is simple, easy, sticks to the mind,
maybe causes some disturbance.
What is also important is that
that your logo is not boring.
Remember it goes everywhere your business goes.
Take care to get a good one.