All posts by Rashi Ray

Instagram image of Fat Feed - Zero Budget Agency


Rebranding a twenty-year old film production company, Shree Venkatesh Films with a new brand name and visual identity system- rebranded as SVF. They’re the largest integrated
entertainment company in east India, and one of the largest in India:
Producers of 110+ films, largest film distributors, own 4000+ hours of TV content; 700 bengali songs; a TV channel, helped launch many top celebrities.
The challenge was to rebrand SVF as a modern entertainment company, giving them the required image upgrade without putting off their viewers. For SVF to stay strong to it’s cultural roots in Bengal, yet look global to reach out to a future global audience. We developed an identity, the strokes of which resemble characteristics of the Bengali script, with a diverse range of touch points that works cohesively as well as organically with SVF’s vast variety of verticals.
SVF’s signature, a metaphorical sign of a commitment and an identity system in one. It implies a continued commitment to deliver dedication and passion in providing the best of entertainment. A visual system that is personal, emotional and human – just like their
cinema, music and television.


Amarana Residences

A contemporary residential housing developed by Salarpuria Sattva Group. Modern and efficient in design, intelligently planned Amarana Residences makes way for functional and ergonomic living with well planned club facilities and social living spaces. We designed their visual brand identity system.

STORY Design' Cover-


Three Calcutta bookstores took a brazen step. They left their franchisee-ship with the famous Crossword chain electing to build their own new brand. The stores would continue to operate at the same premises, but with a new brand name. The ambitious owners are set to offer the best bookstore experience in the country: a pilgrimage for book-lovers. A real-world space where people would love to socialise. Somewhat of a tomorrow’s bookstore, but on ground. First things first: we designed the brand name STORY. A bookstore is made up of stories. People connect with stories. Always have, always will. Its DNA is age proof, adaptable and upgradeable. We created an organic brand name and brand mark as our brand’s upfront story-telling tool. A social brand experience that provokes imagining and thinking. And, with a name like STORY, the design wrote itself.