Advertising helps people and nudges them to basically buy more.It educates the consumer about the product, why it is better, it’s uses etc.By encouraging increased spending, it helps the economy to grow.In a recessional economy you might find a downward momentum in advertising in order to cut costs buy marketeers. But at the same time […]

Signs are one of the most unforgettable advertising mediums. Great signs grab attention, strengthen brand recognition and promotes service of a brand. Signs have the power to pull, because they are direct and informative. It is a powerful tool that helps in communicating, promoting brands and brand messages when done right. Researches prove that the […]

Don’t feel like cleaning your room, clothes piled up on the chair since last week, eating ready to eat noodles. Yes, you are the original kind of lazy. An original kind of lazy avoids physical exertion. A cell phone, a mixer grinder, an automobile has made our life easier and yes, lazier. People argue that, […]

Working at ZERO is always different. Every day is ~More interesting. More engaging. More challenging. Some glimpses of our ongoing projects. Watch us at what we call work..      

How a group of people behave, their views, opinions, and perceptions based on language, ethnicity and race is culture. Culture affects virtually all human behaviour. Marketing communications are heavily dependent on a particular groups culture. Culture affects not just what is communicated but how it is communicated as well. Depending on how industrialized and advanced […]

Fevikwik’s recent campaigns “Khushiyon Ki Chand Pal”, have women featured as the main protagonists. This seems to be a refreshing change. Fevikwik ads long known to have been riddled with humor continue to be so but have managed to also highlight women’s issues this time. The first ad shows a mother being able to fix […]

Imagine your Korea, Malaysia truly Asia, Incredible India, Happiness is a place, are slogans you might have heard time and again.We associate slogans like these with nations. Nations brand themselves for a number of reasons including tourism.Take for example Korea. A nation now known for their K-pop culture, which they’ve turned into a billion dollar business. They […]

Being socially responsible is obviously a good thing. But how do creative agencies work with them? How do you know which cause to support, which social campaign to undertake, which NGO to work with?Become part of the organisation you choose to work with. Feel for the cause they work with. Maybe then creatively too your […]

Very simply what a consumer thinks about the brand. The kind of feeling they have towards the brand and why they would pick one brand over the other, is brand positioning. It’s how the brand feels in the consumers mind.Naturally then to be a well established brand it is important to position your brand and […]

Visual elements play a strong role in design. A layout is the arrangement of these visual elements, such as text, images and style.The specific placement of these visual elements is important for communication. A well made layout increases user friendliness, attracts potential customers and is easily read and understood. A common layout practice made by […]