Although not one of it’s first, but Apple has officially launched it’s Instagram account on August 7th 2017.The once social media shy company, Apple finally succumbed to leveraging this marketing giant and decided to hop on the bandwagon like everyone else.Extending it’s ‘Shot on Iphone’ campaign, Apple created posts, videos and Instagram Stories around this. […]

Brands have been using storytelling for a long time. Here is why brands use storytelling as part of their marketing strategy:1. It gives the brand more personality. Making it more real. More relatable to the customer. Once a customer bonds with the brand it would be difficult for him/her to change.2. It connects with the […]

Sometimes cliché ideas and simple ideas are mistaken to be the same. In fact they couldn’t be more different. Cliché ideas are those that are over used a million times. Those that are repeated time and again. Simple ideas need not be cliched. They can be good simple ideas as well. But cliché ideas are […]

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Ah, the logo designing process. Yes, it’s a process. But, how long it takes to get that finalised (approved) logo.  Logo creation doesn’t happen overnight. Designers work on the idea in 360 degree pattern, takes time of trial & error, working with typography, fonts and colours. There are many designs and final “drafts” that designers […]

What and why is it important to be a focussed brand.A brand that tries to please everyone and lacks having a main focus is starkly different from one that stands for something. That knows exactly why it is wanted by people. Most brands should meticulously choose what they want their main focus to be even […]

While choosing a good brand name there are a couple of things creative agencies should keep in mind. The names we choose should have the following characteristics:1. They should be concise and easy to remember. Long names generally have the tendency to be abbreviated into non communicating initials.2. It should be easy to spell and […]

Most advertising agencies have tried at some point to be innovative.For an idea to be innovative, risks have to taken. It is natural for people to shy away from doing anything stupid or appear stupid, This hinders innovation. But once freed from this fear, some good ideas and innovations appear. Those who have enough guts […]

Being a communications agency we tend to be critical. Specially of TVC’s. The Oppo Mobile N1 advertisement, featuring Hrithik Roshan and Sonam Kapoor, done by Karishma Lintas India, in my eyes was a disaster of an advertisement. Though it might have got a lot of views on YouTube. The characters portrayed might have been friends […]