These days people talk a lot about influencer marketing and how it is so important in brand strategy. But what is influencer marketing?The rise of social media marketing has led to digitally savvy influencers who are being used as marketeers.They function as key leaders to drive a brands message to the market sphere.Influencer marketing targets […]

If you want your readers to continue to read what you’ve written,or want a certain message to come across,good typography stands as one of themost important ways of doing so.Typography is how text appears visually.It could be engaging or distracting.Choosing a proper typeface affects largelyhow a piece is understood.It sets the tone and mood of […]

Whether you’re a startup or a seasoned company,getting the most out of your buck is everybody’s priority.Listed below are surefire ways to reduce your marketing spend:1. By getting to know your customer: Sometimes even before you market your product it is better to know your customers needs and requirements. Getting to know their target audience […]

Current times make it challenging for startups to market their brand. But with a few strategic steps startups can successfully engage in marketing. 1. Pay attention to your target audience: Initial marketing strategies call for target of everyone at a given time. Instead pay attention to a targeted audience, that will be keen on promoting […]

Cost effective marketing has to be carefully planned. You cannot carry it out in a haphazard manner. Here’s where Zero Budget Agency comes in . We work at minimal costs in the following ways. We call it Zero’ism. 1. We blog: A surefire way to driving traffic to your website is through quality content and […]

Face it! A product has to exist in order to create a brand. There is no brand without a product. Not meaning that the two are the same. Although sometimes people associate a brand with a product. Both are important. It is important to have an okay product at least, but more important to have […]

Branding initially started with the branding of animals such as cows. A symbol was marked on to the cow to convey a message. Typically, who the cow belonged to, what breed they were and quality. It helped to segregate the cow and to differentiate it from others. That’s what branding does. It differentiates a product […]

Good communication lies at the heart of graphic design. What is graphic design? And what do graphic designers do? Graphic design is a means of communication, problem solving through the use of visuals and art, typography, illustrations, symbols, colours, amongst various others. Almost everything that we see, requires the work of a graphic designer. Graphic […]

Self publishing, becoming todays norm, has guided most writers to design their books in a certain way. It’s easy, and to self publish an e-book is even easier. 1. To design a great book focus on the cover of the book: As the saying goes, don’t judge a book by its cover, in the self […]

The views of whether an ad agency should remain independent or sell out are variant and come with their own set of pros and cons. Independent agencies are mostly culturally driven. They do justice to a creative product. Although money is important it is not the centre of how a business is to be conducted. […]