We live in an interesting time of growth and progress. Change is the only constant. In India too, change has been felt in the design industry. Design is the one of the only links between business and the society. “ It is a perfect response to bind people together and to elevate human life through […]

Advertisements are meant to to sell. For long women have been crassly objectified in ads. Their body parts showcased like pieces to sell. The industry, however has evolved. These days,the damsel in distress is the opposite of the strategies used by ad’s. In India, too. Here are some advertisements that are truly inspiring in their […]

India seems to be the boiling pot of some of the funniest and best TV commercials of all time. People remember ads, if it appeals to their psyche. And ads do bias decisions.Commercials need to have a wow factor to be remembered. A lot of ads in Indian ads have aced this.1. The Flipkart #BigBillionSale ads, where they […]

Whoever said this, probably never had to face the trauma of body shaming. Shame on Body shame!Most magazines and ads are constantly selling us images of perfectly photoshopped women, making us think that we are not good enough the way we are, offering tips and soliciting advice as to how we should look, and society […]

The investment world sees the value of Design in technology, wants to understand its making from a “nice to have competency to a need to have competency.”This means that though previously design was only a subsidiary part of technology, today it has become a necessity, in technology, since products have to feel better. This is the new way of thinking.Today’s […]

The benefits of Social media for businesses are plenty a dozen.We all have known what a powerful tool social media can be,It helps keep a businesses connected to its customers,its future customers as well as competitors.Social media drives traffic to a companies websiteand makes the brand more visible.It increases a brands visibility at a minimal […]

We react almost instantly to news and politics.Everybody does.Apart form creative people.They start thinking, imagining and creating stuff when the news provokes their spare creative brain.Their humour starts kicking in and the internet gets filled with GIFs, memes, films.Wonder why the media doesn’t take advantage of this.If they do, then not enough.    

The Gif stands for “Graphic interchange format “, or as some put it “great internet fun”. It turns 29 this year and was pioneered by Steve Wichita, while he was working for Compuserve, in June 1987.At the heart of any Gif is fun and humour. Though they may be of low resolution and quality, require low bandwith, supporting only […]

Let the smell of coffee guide you. Find yourself in our office space. Come up with new ideas, or refurbish older ones. Lose yourself in the midst of artistic creativity. Find the path, or curve the path to your creative success. Come visit our window of innovation  

If you take a stroll around our little office, you’d finda strange kind of creative nest- a not so safe haven of ideas.We have some heavily booked walls.We love quirky things. Quirky could easily be misunderstood as weird.Feel free to drop by and interact with our designers and other creative people, who aren’t designers.Visit!