We’re not ones to pick up on juicy scandals and write about them, but when it comes to a case of women empowerment we’re all ears, eyes and fingers. The recent scandal revolving around Harry Weinstein, Hollywood’s mogul producer stemmed a social media campaign which caught on like wildfire. #Metoo saw women all over the […]

Sometimes cliché ideas and simple ideas are mistaken to be the same. In fact, they couldn’t be more different. Cliché ideas are those that are over used a million times. Those that are repeated time and again. Simple ideas need not be cliched. They can be good simple ideas as well. But cliché ideas are […]

A segment of people who care as much about a brands values as it’s products. This segment of people are increasing growing more and more relevant. They stay loyal to a company that according to them is doin the right thing, even if their product might be sub par. They would be likely to try […]

Comparative advertising has been defined by Wikipedia to be an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. It is different from parody advertisement, where a non existing product gets advertised to be […]

Inbound marketing cannot be ignored today. But what is it really? Many go to claim that Inbound marketing is the same as content marketing. But it is much more that that. It’s adverse to interruptive marketing that pops up everywhere on the internet and stalks us every point of our internet experience. Inbound marketing is […]

Instagram stories, feeds, websites, Facebook, trolled with ads, constant remarketing at every step. Does it lead to conversions? What do you think? First hand experience of it. Yes it does! How can you not be tempted when you see an ad of a new lifestyle brand, or new night wear brand or a brand selling […]

You might have heard that all work and no play makes you dull. This holds true in advertising. Play is sometimes important for creativity. Being in a creative business like advertising means being experimental and being experimental also means questioning the status quo. Agencies take up personal projects because they’re an important way of learning. […]

Successful ROI is the main reason for advertising in India today. While India as a country grows digitally it has become increasingly difficult for advertisers to implement measures to improve digital advertising. Focus must be placed on Social Media Marketing and Search Engine Optimisation. They ensure that ads are cost effective and and have a […]

Advertising today isn’t just by showcasing what a brand has to offer.Brands today tell stories, not just of their product and brand but those that might move us, or have a social purpose. This is a strategic move from the traditional ways of advertising.And I’m talking about not just posting on Instagram’s Story feature, which brands […]

We seem to not be feeling the Monday blues at our agency today.Our awards winning Instagram page has been featured in The Polka Cafe. A fabulous piece of writing by Ishwari Basu.Kudos!