Current times make it challenging for startups to market their brand. But with a few strategic steps startups can successfully engage in marketing.

1. Pay attention to your target audience: Initial marketing strategies call for target of everyone at a given time. Instead pay attention to a targeted audience, that will be keen on promoting your business.
2.List yourself on business awards: If you’re completing an experimental piece of work for your own company or selling an innovative product, try and list yourself in awards of that genre. This gives an edge over media and press. And a little press goes a long way for businesses.
3.Make the most of Social Media: When you’re a startup it’s a given that you must use social media for marketing. It is one of the most economically viable means of marketing. While doing so, make sure that you’re not just promoting promotional content of your business but be sure to add relevant posts that are intriguing and shareable. Engage in social media by being social, not just posting regularly.
4. Invite people to share and like: Give incentives to people for talking about or hash tagging your product or service on social media sites like Twitter or Facebook. Offer gifts or discou nts to them for liking your page. This ensures more exposure to your company’s page.
5. Blog with original content: Come up with topics that are genuine and original. Come up with ideas and convey social research experiments and analysis’. Do surveys and generate content based on them.