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Brands have been using storytelling for a long time. Here is why brands use storytelling as part of their marketing strategy:
1. It gives the brand more personality. Making it more real. More relatable to the customer. Once a customer bonds with the brand it would be difficult for him/her to change.
2. It connects with the client on a more emotional level. It becomes memorable.
3. Clients would want to keep returning to the product, to see or experience more stories.