What’s a brand without a
If you want your readers to continue to read
what you’ve written,
or want a certain message to come across,
good typography stands as one of the
most important ways of doing so.
Typography is how text appears visually.
It could be engaging or distracting.
Choosing a proper typeface affects largely
how a piece is understood.
It sets the tone and mood of what message
is being conveyed.
Whether serious or playful.
It also ensures that a person keeps
reading what is written without being distracted.