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Visual elements play a strong role in design. A layout is the arrangement of these visual elements, such as text, images and style.The specific placement of these visual elements is important for communication. A well made layout increases user friendliness, attracts potential customers and is easily read and understood.
A common layout practice made by designers is the Z layout.It makes way for ease of eye movement of the viewer. It is a standard format for designers to use this layout. Balance, proportion, hierachy, emphasis, unity of cohesive elements, sequence are some fundamentals of design when it comes to layout.