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Signs are one of the most unforgettable advertising mediums. Great signs grab attention, strengthen brand recognition and promotes service of a brand. Signs have the power to pull, because they are direct and informative. It is a powerful tool that helps in communicating, promoting brands and brand messages when done right. Researches prove that the developing signage for a business is vital for attracting new customers. It works to increase profit. Facts show that approximately 76% of consumers entered business based on the signage, 68% of the consumers believe the sign of a business reflects its quality of service, 75% of consumers talk about a sign that they have come across which has attracted them. Studies show that a business loses 60% of customers due to the absence of a good sign.