Advertising helps people and nudges
We’re not ones to pick up on juicy scandals and write about them, but when it comes to a case of women empowerment we’re all ears, eyes and fingers.
The recent scandal revolving around Harry Weinstein, Hollywood’s mogul producer stemmed a social media campaign which caught on like wildfire.
#Metoo saw women all over the world come out and reiterate their horrors of being sexually harassed especially at workplaces. It started when actress Alyssa Milano initiated the call to action, being one of Weinstein’s critics. She wrote, “If all the women who have been sexually harassed or assaulted wrote ‘Me too’ as a status, we might give people a sense of the magnitude of the problem.”
Men have been using this hashtag too to show support and more than half a million women have used it.
It’s saddening to see that so many have been assaulted and heartwarming to see how many support the cause.