Whether you work in design,
Not ALL, but certainly a lot is in the packaging.
We’ve all been guilty of buying things because the box looks nice.
The box is what you see of a product, before you decided buy the product.
The box implies:
The little details on the box;
How the box looks on your website;
What the box says;
What it feels like;
How like-able it is;
Assuming your product comes in a box, that is.
If it doesn’t, it’s even more important to design its packaging well.
It could be an idea that you need to package;
Good packaging is a simple way to gain some competitive edge.
And complicated in the details that need to work seamlessly for a
packaging to be attractive.
Consider these simple factors when you’re
looking to design packaging for your products.
1. Brand Identity: Is it reflecting your brand effectively?
2. Visibility: The human mind and eye innately
have the capacity to differentiate between ordinary and different.
3. Information: Does it say the right things.
4. Protection: And for all practical reasons,
Packaging is what saves a product from wear and tear in handling.
It matters, a lot how a particular product lands on a consumer’s lap
and this impacts consumer perception of the brand.
In the end, packaging is a major reason that helps
a person decide to buy or not, giving it a competitive advantage.