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These days people talk a lot about influencer marketing and how it is so important in brand strategy. But what is influencer marketing?
The rise of social media marketing has led to digitally savvy influencers who are being used as marketeers.
They function as key leaders to drive a brands message to the market sphere.
Influencer marketing targets a leader who in turn has a large number of consumers who believe and follow them on various social platforms like YouTube, Snapchat, Instagram etc. These marketeers are paid to promote a certain brand for them. Used effectively they are instrumental in seducing a large target audience.
Influencer marketing goes hand in hand with social media and content marketing. Similar to word of mouth marketing but not not quite influencer marketing is said to be 2017’s top marketing strategy.