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What and why is it important to be a focussed brand.
A brand that tries to please everyone and lacks having a main focus is starkly different from one that stands for something. That knows exactly why it is wanted by people. Most brands should meticulously choose what they want their main focus to be even if it means giving up on something. It’s always better to be the number one in your niche than having to settle for being the second or third in a broader category. That way you can charge a premium for your special selling point.