About 2nd panel
Is it really ZERO?
Not really ZERO but nearly so. We work media budgets that are very high on connect and very low on cost.
Is Zero Budget free?
Don’t be kidding. Of course there is a cost.
What is that?
Surely good ‘creatives’ need more than a zero media budget!
Sometimes, not always.
Money makes it e a s i e r to reach people. But strong ideas don’t necessarily need big budgets. This is nothing new, look at some work here. We simply adopted this practice and made it our business.
What’s the Zero Budget formula?
There’s no formula!
Don’t waste money.
Use the web to the hilt.
Get people to become our medium.
Sometimes, invent new media.