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While choosing a good brand name there are a couple of things creative agencies should keep in mind. The names we choose should have the following characteristics:
1. They should be concise and easy to remember. Long names generally have the tendency to be abbreviated into non communicating initials.
2. It should be easy to spell and to pronounce.
3. It should be likeable.
4. It should be differentiable. Able to stand apart from the crowd.
5. It should be able to be trademarked and not an extension of something that pre exists.