The investment world sees the value of Design in technology, 
wants to understand its making from a “nice to have competency 
to a need to have competency.”
This means that though previously design was 
only a subsidiary part of technology, today it has 
become a necessity, in technology, since products have to feel better. 
This is the new way of thinking.
Today’s focus is on the simplicity of things.
Design is about relevance.
It is not just, about making a product aesthetically 
pleasing but about making it an effective idea or concept.
Design makes this desirable.
Previously in order to make products cheaper, 
tech companies would design at the end. 
Today it’s the reverse. Design is seen as an investment, 
it is added at the very beginning of a product manufacturing process. 
Design has to work together with technology.
Apple is the only company in the world to have a Senior Vice President in design.
General Motors, in 1950’s hired it’s first VP in design, 
which lead to car acquisition to have a sharp rise
after he changed the car designs.