Honestly, both spook us out!
People always think the two to be the same.
A logo may be the first point of communication
between an organisation and its customers.
But, it is not the brand itself.
It is usually a cooler sounding name
for a symbol that acts as a face of the company.
Or a series of symbols – who wants a static logo these days?
A logo doesn’t always have to be
a literal representation of the company.
A film company doesn’t need to have a camera as a logo.
What’s important is
that the logo connects with your customers,
it is simple, easy, sticks to the mind,
maybe causes some disturbance.
What is also important is that
that your logo is not boring.
Remember it goes everywhere your business goes.
Take care to get a good one.