When you run a business, you’ll occasionally need help from professionals like accountants or lawyers. Most people are well versed in this particular breed of specialist, but from time to time you might need a different type: the creative type. When it comes to the services rendered by creatives the waters can seem a bit […]

Kolkata: City-based Rashi Ray, a graduate from Lasalle College of the Arts, Singapore, and her father, adman Ram Ray, have launched India’s first specialist agency to offer zero-budget communication solutions. Aimed primarily at startups, Zero Budget Agency (Zero for short) promises solutions based on ideas that are effective despite low spends. “Zero focuses on creative […]

Calcutta, Dec. 7: If start-ups are jostling to grab eyeballs, can ad agencies be far behind? Not if the agency can offer products that fit the lean budget of a start-up. Sniffing a prospect in the growing number of enterprises looking to create a buzz on a small budget, veteran ad man Ram Ray with […]

With paper.