How does your Brand greet people? Do you sound like a ‘Hello, how are you?’or‘Whats up?’or‘I don’t like you much, don’t bother saying hello’ What tone do you speak in?Is it approachable, uppity, quirky, like-able, annoying, nagging, fun?How do you sound through your ads, posts, films, press reviews?
Design is instinct.
When you design with sharp strategy, perfect logical thinking, pre-tried methods,you get a workable piece of design.Maybe even a good piece. But what is the magic ingredient in making it stick? How do you make a piece of design that change things. Change anything at all. Maybe trust your instincts.Ignore some of the logic.