How does your Brand greet people? Do you sound like a ‘Hello, how are you?’or‘Whats up?’or‘I don’t like you much, don’t bother saying hello’ What tone do you speak in?Is it approachable, uppity, quirky, like-able, annoying, nagging, fun?How do you sound through your ads, posts, films, press reviews?
When you design with sharp strategy, perfect logical thinking, pre-tried methods,you get a workable piece of design.Maybe even a good piece. But what is the magic ingredient in making it stick? How do you make a piece of design that change things. Change anything at all. Maybe trust your instincts.Ignore some of the logic.
Make your brand more human. Solve your design problems. Solve your communication problems. Help you reach people. Help you reach more people. Invent new media for you, if necessary. Invent new media for you, even if not necessary. Think. Think again. Throw out. Start again. Build your product with you. Criticise. Create. Change. Change again. […]