A tribute to the creator
Although not one of it’s first, but Apple has officially launched it’s Instagram account on August 7th 2017.
The once social media shy company, Apple finally succumbed to leveraging this marketing giant and decided to hop on the bandwagon like everyone else.
Extending it’s ‘Shot on Iphone’ campaign, Apple created posts, videos and Instagram Stories around this.
Encouraging users to post pictures with the #shotoniphone.