SVF

February 2, 2018

BRAND

SVF

CLIENT

SVF Private Ltd

BACKGROUND

Rebranding a twenty-year old film production company, Shree Venkatesh Films with a new brandname and visual identity system- rebranded as SVF. They’re the largest integrated entertainment company in east India, and one of the largest in India:
Producers of 110+ films, largest film distributors, own 4000+ hours of TV content; 700 bengali songs; a TV channel, helped launch many top celebrities. The challenge was to rebrand SVF as a modern entertainment company, giving them the required image upgrade without putting off their viewers. For SVF to stay strong to it’s
cultural roots in Bengal, yet look global to reach out to a future global audience. We developed an identity, the strokes of which resemble characteristics of the Bengali script, with a diverse range of touch points that works cohesively as well as organically with
SVF’s vast variety of verticals.
SVF’s signature, a metaphorical sign of a commitment and an identity system in one. It implies a continued commitment to deliver dedication and passion in providing the best of entertainment. A visual system that is personal, emotional and human – just like their
cinema, music and television.

Brandname & identity for a bookstore chain

February 2, 2018

BRAND

STORY

BUSINESS

STORY, a Primarc initiative. Concept, Name & Identity Design for a bookstore chain.

BRIEF

Three Calcutta bookstores took a brazen step. They left their franchisee-ship with the famous Crossword chain electing to build their own new brand. The stores would continue to operate at the same premises, but with a new brand name.

The ambitious owners are set to offer the best bookstore experience in the country: a pilgrimage for book-lovers. A real-world space where people would love to socialise. Somewhat of a tomorrow’s bookstore, but on ground.

First things first: we designed the brandname STORY. A bookstore is made up of stories. People connect with stories. Always have, always will. Its DNA is ageproof, adaptable and upgradeable.

We created an organic brandname and brandmark as our brand’s upfront story-telling tool. A social brand experience that provokes imagining and thinking. And, with a name like STORY, the design wrote itself.

Brandname and Identity for an energy drink

February 2, 2018

BRAND

Ruckus

CLIENT

UCL corporations. Concept, Name, Identity and Packaging.

BACKGROUND

RUCKUS is a new brand of an energy drink. It bottles itself in a wacky can that has a eccentrically designed name on it. Made for a tribe of people who live between being wise hippies and and unwise professionals. And other offbeat ones like them.

Story

January 31, 2018

BRIEF

STORY

BUSINESS

STORY, a Primarc initiative.

BRIEF

Three Calcutta bookstores took a brazen step. They left their franchisee-ship with the famous Crossword chain electing to build their own new brand. The stores would continue to operate at the same premises, but with a new brand name.

The ambitious owners are set to offer the best bookstore experience in the country: a pilgrimage for book-lovers. A real-world space where people would love to socialise. Somewhat of a tomorrow’s bookstore, but on ground.

First things first: we designed the brandname STORY. A bookstore is made up of stories. People connect with stories. Always have, always will. Its DNA is ageproof, adaptable and upgradeable.

We created an organic brandname and brandmark as our brand’s upfront story-telling tool. A social brand experience that provokes imagining and thinking. And, with a name like STORY, the design wrote itself.