Few films by ZERO

March 22, 2017

BACKGROUND

ZERO is film-agnostic. We work on a broad variety of films: motions graphics, ad films, new media content, animation. We’re allied with various talents and resources: animators, sound designers, actors, models, film production houses.

Pack-vertising

March 20, 2017

The right packaging could actually help you sell more.
Another important part of your communications is correct packaging.

Icons and avatars over logos?

March 1, 2017

If logos are a thing of the past, and products of the printing press and mass communication are icons and avatars the only way forward? As communications show a shift towards minimalism logo’s are become more the flavour of today. “A brand icon is a name and visual symbol that communicate a market position. An avatar is an icon that can move, morph,or otherwise operate freely as the brands alter ego.” Icons might run circles around logo’s but logos continue to reign supreme. Some of the most iconic companies still use logos that have evolved for their brand communications as well as ways to differentiate themselves from other brands

ZBA ICON

March 1, 2017

Influencer marketing

February 3, 2017

These days people talk a lot about influencer marketing and how it is so important in brand strategy. But what is influencer marketing?
The rise of social media marketing has led to digitally savvy influencers who are being used as marketeers.
They function as key leaders to drive a brands message to the market sphere.
Influencer marketing targets a leader who in turn has a large number of consumers who believe and follow them on various social platforms like YouTube, Snapchat, Instagram etc. These marketeers are paid to promote a certain brand for them. Used effectively they are instrumental in seducing a large target audience.
Influencer marketing goes hand in hand with social media and content marketing. Similar to word of mouth marketing but not not quite influencer marketing is said to be 2017’s top marketing strategy.

Typography

January 25, 2017

If you want your readers to continue to read
what you’ve written,
or want a certain message to come across,
good typography stands as one of the
most important ways of doing so.
Typography is how text appears visually.
It could be engaging or distracting.
Choosing a proper typeface affects largely
how a piece is understood.
It sets the tone and mood of what message
is being conveyed.
Whether serious or playful.
It also ensures that a person keeps
reading what is written without being distracted.