We just got the Big Black Elephant for KYOORIUS CREATIVE AWARDS 2017! It goes to the best of the best in our space. Plus a Big Blue Elephant, and a baby elephant for Innovation in Digital Design. It’s been a big National Win. Against the big old guys in the advertising business. You may like to know what won us the the award for Innovation: Fat feed Fashion. FFF is ZERO’s own Fashion Label. designed totally on Instagram, borne out of our unique Instagram page @FatFeedZero. Each picture on the Instagram feed links to another and tells its own unpredictable story. The intrigue of how the images fall into place interests designers, artists, creative individuals – forming an engaged global community. The community’s love for Fat Feed had to turn into something tangible, which led to Fat Feed Fashion.
Born from ZERO’s Instagram page @FatFeedZero, we present Fat Feed Fashion. A one-of-its-kind contemporary fashion label combining art and technology. A fashion label designed using Instagram, borne out of an unique Instagram page @FatFeedZero. Each picture links to another and tells its own unpredictable story. The intrigue of how the images fall into place interests designers, artists, creative individuals – forming an engaged global community. The community’s love for Fat Feed had to turn into something tangible, which led to Fat Feed Fashion.
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Fat Feed Fashion, Instagram to Instafashion
June 7, 2017
FOR WHO
Fat Feed Fashion, Our own Fashion Label.
BACKGROUND
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What do Graphic Designers do?
May 17, 2017
A graphic designer is a visual communicator who creates visual concepts to convey information through photos and arts.
A graphic designer creates posters, bus wraps, billboards, packaging, logos and marketing materials. Graphic designers work at magazines, advertising and marketing agencies. They select photos, develop layouts for advertisements, brochures, magazines and many more.
Graphic designer helps to make an organization recognisable by using a variety of mediums to communicate a particular idea or identity to be used in advertising and promotions like fronts, shapes colours, images, print design, photography, animation, logos and billboards. They also collaborate with artists, multimedia animators and other creative people on many of their projects.
A graphic designer does a range of things, depending on the type of company. They should be familiar with design software; especially Photoshop, Illustrator and Indesign.
What do Graphic Designers do?
May 17, 2017
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Deadline Days
May 9, 2017
We call in the big guns when deadlines have to be met.
Deadline Days
May 9, 2017
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Blog Adda
May 9, 2017
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Blog Adda
May 9, 2017
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Let’s Pitch
April 20, 2017
You might be one of those lucky few who don’t need to pitch. But for those of us that live in the real world pitches are unnerving, competitive and all absorbing. Some helpful tips towards pitching are: 1. Reputation : If you have a reputed agency of course you’ve cut past most obstacles and are ten steps ahead of being likely to win a pitch. 2. While pitching steer clear of making just advertising the main focus. 3. Try showcasing your work at the very beginning if you’ve reached so far as scoring your first meeting with a client. It will help with your image. It will make clients more comfortable and willing to give their time to you. 4. Focus on highlighting the people in your agency: Sell their creativity imagination, intelligence and insight.
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Let’s Pitch
April 20, 2017
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Advertising and brand value
April 6, 2017
Advertising definitely helps build brand value. It impacts the way a brand is perceived and leaves a lasting impression on the consumers minds. Effective advertising contributes to building brands.
Advertising and brand value
April 6, 2017
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Ad films | Get them
March 28, 2017
Sure text ads were a thing and they were used extensively to get the message across. But today, film ads take precedence over anything. Not just TV commercials but any type of film. Be it on Youtube or Vimeo, ones that chase you around on Facebook and other social media. Ad Films are unavoidable today.
Ad films | Get them
March 28, 2017
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Build a fun brand
March 23, 2017
Books have a mind of their own.
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Build a fun brand
March 23, 2017
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Your Brand: Your Identity
March 22, 2017
We at Zero can come up with cost effective ways to help you achieve your brand identity.