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Story
March 19, 2018
BRAND
STORY
BUSINESS
STORY, a Primarc initiative. Concept, Name & Identity Design for a bookstore chain
BACKGROUND
Three Calcutta bookstores took a brazen step. They left their franchisee-ship with the famous Crossword chain electing to build their own new brand. The stores would continue to operate at the same premises, but with a new brand name. The ambitious owners are set to offer the best bookstore experience in the country: a pilgrimage for book-lovers. A real-world space where people would love to socialise. Somewhat of a tomorrow’s bookstore, but on ground. First things first: we designed the brand name STORY. A bookstore is made up of stories. People connect with stories. Always have, always will. Its DNA is age proof, adaptable and upgradeable. We created an organic brand name and brand mark as our brand’s upfront story-telling tool. A social brand experience that provokes imagining and thinking. And, with a name like STORY, the design wrote itself.
