BRIEF 

A fashion label designed using Instagram,
borne out of an unique Instagram page @FatFeedZero.
Each picture links to another and tells its 
own unpredictable story.
The intrigue of how the images fall into place
interests designers, artists, creative individuals –
forming an engaged global community.
The community’s love for Fat Feed had to turn into
something tangible, which led to Fat Feed Fashion.

SOLUTION

Fat Feed Fashion combines 
art and technology to create a one-of-its-kind
contemporary fashion label. The label’s fashion
prints are completely designed using
its Instagram feed @FatFeedZero –
leading Fat Feed to go from Instagram to Insta-fashion.
Its Instagram page also markets and sells
its products to a participative and captive audience
who already love the design.

VIEWING INSTRUCTIONS

You could view Fat Feed Fashion’s 
Instagram feed @fatfeedzero 
Clothing line is sold through direct messages on Instagram, 
direct mail, private messages, emailers.

Watch the video here:

https://www.youtube.com/watch?

In Book Winners & Blue Elephant Winners 2017