Priya Cinemas Relaunch

March 14, 2019

BRAND

Priya

CLIENT

Priya Entertainments Pvt Ltd

Social content for Priya Cinemas relaunch

BACKGROUND

The iconic Priya cinema is back, better than ever.

Priya. Your favourite, then and now was the tagline.
The strategy revolved around reintroducing Priya and highlighting the new improved experience but keeping the nostalgia intact.

Petrol Price Hike

March 14, 2019

BRAND

Petrol Price Hike

CLIENT

Zero

Zero Budget Agency Social content

BACKGROUND

ZERO’s response to the hike in petrol prices in 2018.

The concept behind this was that due to the rise in the price of petrol we’d soon be in a situation where animals would need to drag our vehicles.

New Year Wish | 2019

March 14, 2019

BRAND

New Year 2019

CLIENT

Zero

Zero Budget Agency Social content

BACKGROUND

ZERO’s new year wish for 2019.

The concept behind it was to wish people to make and achieve bigger goals. To reach for the sky!

Response India Pvt Ltd

March 1, 2019

BRAND

Response~ Social content

CLIENT

Response India Pvt Ltd

Social content for Response

BACKGROUND

Content with the brand’s personality.

Fat Feed Fashion

February 28, 2019

BRAND

Fat Feed Fashion

CLIENT

Zero

Zero Budget Agency Social content

BACKGROUND

From Instagram to InstaFashion.
Fat Feed Fashion, our fashion label borne out of our Instagram page Fat Feed Zero.
Clever usage of imagery form prints for our clothing line.
It’s even won us an award from Kyoorius, for innovation in design in 2017.

Story

January 31, 2018

BRIEF

STORY

BUSINESS

STORY, a Primarc initiative.

BRIEF

Three Calcutta bookstores took a brazen step. They left their franchisee-ship with the famous Crossword chain electing to build their own new brand. The stores would continue to operate at the same premises, but with a new brand name.

The ambitious owners are set to offer the best bookstore experience in the country: a pilgrimage for book-lovers. A real-world space where people would love to socialise. Somewhat of a tomorrow’s bookstore, but on ground.

First things first: we designed the brandname STORY. A bookstore is made up of stories. People connect with stories. Always have, always will. Its DNA is ageproof, adaptable and upgradeable.

We created an organic brandname and brandmark as our brand’s upfront story-telling tool. A social brand experience that provokes imagining and thinking. And, with a name like STORY, the design wrote itself.