SVF

January 30, 2018

BRAND

SVF

CLIENT

Shree Venkatesh Film Pvt Ltd

BACKGROUND

Rebranding a twenty-year old film production company, Shree Venkatesh Films with a new
brandname and visual identity system- rebranded as SVF. They’re the largest integrated
entertainment company in east India, and one of the largest in India:
Producers of 110+ films, largest film distributors, own 4000+ hours of TV content; 700
bengali songs; a TV channel, helped launch many top celebrities.
The challenge was to rebrand SVF as a modern entertainment company, giving them the
required image upgrade without putting off their viewers. For SVF to stay strong to it’s
cultural roots in Bengal, yet look global to reach out to a future global audience. We
developed an identity, the strokes of which resemble characteristics of the Bengali script,
with a diverse range of touch points that works cohesively as well as organically with
SVF’s vast variety of verticals.
SVF’s signature, a metaphorical sign of a commitment and an identity system in one. It
implies a continued commitment to deliver dedication and passion in providing the best of
entertainment. A visual system that is personal, emotional and human – just like their
cinema, music and television.

Story

January 30, 2018

BRAND

STORY

BUSINESS

STORY, a Primarc initiative.

Concept, Name & Identity Design for a bookstore chain.

BRIEF

Three Calcutta bookstores took a brazen step. They left their franchisee-ship with the famous Crossword chain electing to build their own new brand. The stores would continue to operate at the same premises, but with a new brand name.

The ambitious owners are set to offer the best bookstore experience in the country: a pilgrimage for book-lovers. A real-world space where people would love to socialise. Somewhat of a tomorrow’s bookstore, but on ground.

First things first: we designed the brandname STORY. A bookstore is made up of stories. People connect with stories. Always have, always will. Its DNA is ageproof, adaptable and upgradeable.

We created an organic brandname and brandmark as our brand’s upfront story-telling tool. A social brand experience that provokes imagining and thinking. And, with a name like STORY, the design wrote itself.

T Shirts

January 30, 2018

PROJECT

Zero Budget Agency

CLIENT

Zero Budget Agency

BACKGROUND

Slogan tees that say it all.

Fat Feed Posters

January 30, 2018

PROJECT

Zero Budget Agency

CLIENT

Zero Budget Agency

BACKGROUND

Posters inspired from our surreal Instagram feed.
Could be a fun and likeable gift.

Caption Notebooks

January 30, 2018

PROJECT

Zero Budget Agency

CLIENT

Zero Budget Agency

BACKGROUND

With a thoughtful cover, this notebook is designed to be your handy companion.

Greeting Cards

January 17, 2018

BRAND

ZERO

CLIENT

ZERO

BACKGROUND

First-of-its-kind greeting cards, set of 10 cards that could be used for any ocassion.
Occasions that are very important to people but would never strike you.