Design

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SVF

March 19, 2018

BRAND

SVF

CLIENT

Shree Venkatesh Films Pvt Ltd

Rebranding a twenty-year old film production company, Shree Venkatesh Films with a new brand name and visual identity system- rebranded as SVF. They’re the largest integrated
entertainment company in east India, and one of the largest in India:
Producers of 110+ films, largest film distributors, own 4000+ hours of TV content; 700 bengali songs; a TV channel, helped launch many top celebrities.
The challenge was to rebrand SVF as a modern entertainment company, giving them the required image upgrade without putting off their viewers. For SVF to stay strong to it’s cultural roots in Bengal, yet look global to reach out to a future global audience. We developed an identity, the strokes of which resemble characteristics of the Bengali script, with a diverse range of touch points that works cohesively as well as organically with SVF’s vast variety of verticals.
SVF’s signature, a metaphorical sign of a commitment and an identity system in one. It implies a continued commitment to deliver dedication and passion in providing the best of entertainment. A visual system that is personal, emotional and human – just like their
cinema, music and television.

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SVF

March 19, 2018

BRAND

SVF

CLIENT

Shree Venkatesh Films Pvt Ltd

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Design

Amarana Residences

March 19, 2018

PROJECT

Amarana Residences

CLIENT

Salarpuria Sattva Group Pvt Ltd

BACKGROUND

A contemporary residential housing developed by Salarpuria Sattva Group. Modern and efficient in design, intelligently planned Amarana Residences makes way for functional and ergonomic living with well planned club facilities and social living spaces. We designed their visual brand identity system.

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Amarana Residences

March 19, 2018

PROJECT

Amarana Residences

CLIENT

Salarpuria Sattva Group Pvt Ltd

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Design

Story

March 19, 2018

BRAND

STORY

BUSINESS

STORY, a Primarc initiative. Concept, Name & Identity Design for a bookstore chain

BACKGROUND

Three Calcutta bookstores took a brazen step. They left their franchisee-ship with the famous Crossword chain electing to build their own new brand. The stores would continue to operate at the same premises, but with a new brand name. The ambitious owners are set to offer the best bookstore experience in the country: a pilgrimage for book-lovers. A real-world space where people would love to socialise. Somewhat of a tomorrow’s bookstore, but on ground. First things first: we designed the brand name STORY. A bookstore is made up of stories. People connect with stories. Always have, always will. Its DNA is age proof, adaptable and upgradeable. We created an organic brand name and brand mark as our brand’s upfront story-telling tool. A social brand experience that provokes imagining and thinking. And, with a name like STORY, the design wrote itself.

Story

March 19, 2018

BRAND

STORY

BUSINESS

STORY, a Primarc initiative. Concept, Name & Identity Design for a bookstore chain

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Design

StockWise

March 19, 2018

BRAND

StockWise

CLIENT

Retigence Technologies Private Limited

Name, Brand Guidelines and Marketing Strategy

BACKGROUND

We’re lucky to work with a few game-changing clients who have built disruptive products.
StockWise, a product we’ve named, help build its brand and market, is pretty genius.
It’s a SAAS product, an app that helps retailers buy right stocks at the right time.
What that means is, it saves a lot of money from being stuck in dead stock and helps make higher profits, quicker.
This app saves retail chains crores of rupees.
It’s phenomenally easy to use. In fact, you don’t need to be literate to use the app.
Also very affordable. Any small or medium retail store in India could afford it!
That means more successful small and medium retailers in the future!

StockWise

March 19, 2018

BRAND

StockWise

CLIENT

Retigence Technologies Private Limited

Name, Brand Guidelines and Marketing Strategy

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Design

Baroma Sirona Hospitals

March 19, 2018

BRAND

Baroma Sirona Hospitals

BUSINESS

Baroma Sirona Hospitals

BACKGROUND

The first multi speciality startup hospital in the outskirts of Kolkata. Functioning with a team of eminent doctors and professionals, located in rural India, right at the junction of East and West Minidipur district on NH6 in Panskura. Set to become the largest hospital in the four western districts of West Bengal and soon to have three chains

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Baroma Sirona Hospitals

March 19, 2018

BRAND

Baroma Sirona Hospitals

BUSINESS

Baroma Sirona Hospitals

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Design

Ruckus

March 19, 2018

BRAND

Ruckus

CLIENT

UCL corporations

RUCKUS is a new brand of an energy drink. It bottles itself in a wacky can that has a eccentrically designed name on it. Made for a tribe of people who live between being wise hippies and and unwise professionals. And other offbeat ones like them.

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Ruckus

March 19, 2018

BRAND

Ruckus

CLIENT

UCL corporations

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Design

Simplibuy, A new-age medical supply solution

March 7, 2018

BRAND

SIMPLIBUY

BUSINESS

SIMPLIBUY

Corporate identity and stationery.

ABOUT

Simplibuy sources and sells a vast inventory of medical diagnostic equipment, accessories and supplies at their one-stop online store. They offer maximum convenience at best prices.

Simplibuy, A new-age medical supply solution

March 7, 2018

BRAND

SIMPLIBUY

BUSINESS

SIMPLIBUY

Corporate identity and stationery.

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Design

Missing

March 7, 2018

PROJECT

Missing

CLIENT

Leena Kejriwal

BACKGROUND

A nationwide public movement and awareness against women trafficking. Over a million girl children are unaccounted for in the Indian population because they trafficked. They are missing!

Missing

March 7, 2018

PROJECT

Missing

CLIENT

Leena Kejriwal

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Design

Fat Feed Fashion

March 7, 2018

BRAND

Zero Budget Agency

CLIENT

Zero Budget Agency Social content

BACKGROUND

From Instagram to InstaFashion.
Fat Feed Fashion, our fashion label borne out of our Instagram page Fat Feed Zero.
Clever usage of imagery form prints for our clothing line.
It’s even won us an award from Kyoorius, for innovation in design in 2017.