Sureka Sunrise

January 7, 2019

PROJECT

Sureka Sunrise

CLIENT

Sureka Group

BACKGROUND

Brand Identity for Sunrise.
Sureka Group’s real estate vertical.
Builders of landmark properties like
Urbana and South City, Calcutta
and Altair, Colombo.

SVF

February 13, 2018

BRAND

SVF

CLIENT

Shree Venkatesh Films Pvt Ltd

Rebranding a twenty-year old film production company, Shree Venkatesh Films with a new
brandname and visual identity system- rebranded as SVF. They’re the largest integrated
entertainment company in east India, and one of the largest in India:
Producers of 110+ films, largest film distributors, own 4000+ hours of TV content; 700
bengali songs; a TV channel, helped launch many top celebrities.
The challenge was to rebrand SVF as a modern entertainment company, giving them the
required image upgrade without putting off their viewers. For SVF to stay strong to it’s
cultural roots in Bengal, yet look global to reach out to a future global audience. We
developed an identity, the strokes of which resemble characteristics of the Bengali script,
with a diverse range of touch points that works cohesively as well as organically with
SVF’s vast variety of verticals.
SVF’s signature, a metaphorical sign of a commitment and an identity system in one. It
implies a continued commitment to deliver dedication and passion in providing the best of
entertainment. A visual system that is personal, emotional and human – just like their
cinema, music and television.

Identity for a public campaign against women trafficking

February 5, 2018

PROJECT

Missing

CLIENT

Leena Kejriwal

BACKGROUND

A nationwide public movement and awareness against women trafficking. Over a million girl children are unaccounted for in the Indian population because they trafficked. They are missing!

Baroma Sirona Hospitals

February 5, 2018

BRAND

Baroma Sirona Hospitals

BUSINESS

Baroma Sirona Hospitals

BACKGROUND

The first multi speciality startup hospital in the outskirts of Kolkata. Functioning with a team of eminent doctors and professionals, located in rural India, right at the junction of East and West Minidipur district on NH6 in Panskura. Set to become the largest hospital in the four western districts of West Bengal and soon to have three chains

Brandname, identity & marketing strategy for a retail analytics app

August 9, 2016

BRAND

StockWise

CLIENT

Retigence Technologies Private Limited.

Name, Brand Guidelines and Marketing Strategy

BACKGROUND

We’re lucky to work with a few game-changing clients who have built disruptive products.
StockWise, a product we’ve named, help build its brand and market, is pretty genius.
It’s a SAAS product, an app that helps retailers buy right stocks at the right time.
What that means is, it saves a lot of money from being stuck in dead stock and helps make higher profits, quicker.
This app saves retail chains crores of rupees.
It’s phenomenally easy to use. In fact, you don’t need to be literate to use the app.
Also very affordable. Any small or medium retail store in India could afford it!
That means more successful small and medium retailers in the future!

Brandname and Identity for an energy drink

October 28, 2014

BRAND

Ruckus

CLIENT

UCL corporations.

Concept, Name, Identity and Packaging.

BACKGROUND

RUCKUS is a new brand of an energy drink. It bottles itself in a wacky can that has a eccentrically designed name on it. Made for a tribe of people who live between being wise hippies and and unwise  professionals. And other offbeat ones like them.